doc. Ing. Miloslava Chovancová, CSc. - MVŠO

doc. Ing. Miloslava Chovancová, CSc.

Odborný garant, akademický pracovník — docent | Ústav managementu a marketingu

Miloslava Chovancová se zabývá zejména marketingem, marketingovým výzkumem a analýzou trhu, v této oblasti má dlouholeté zkušenosti z praxe, výuky i vědy a výzkumu.

Kontakt

telefon: 587 332 316

e-mail: miloslava.chovancova@mvso.cz

kancelář: B3.432

Konzultační hodiny

Po předchozí e-mailové domluvě.

Výuka

Rozvrh

Projekty

Publikace

OSAKWE, Christian Nedu, Miloslava CHOVANCOVÁ a Monica AGU. Understanding the Key Drivers of eMarketplace Uptake among Micro and Small-sized Businesses (MSBs) in an Emerging Economy. Transformations in Business & Economics. 2016, 15(3), 239-258. ISSN 1648 – 4460. (33%)

OSAKWE, Christian Nedu, Henry BOATENG, Simona POPA, Miloslava CHOVANCOVÁ a Pedro SOTO-ACOSTA. Understanding cosmopolitan consumers’ repeat purchasing in the emarketplace: contribution from a brand orientation theoretical perspective. E M Ekonomie a Management. 2016, 19(4), 149-166. DOI: 10.15240/tul/001/2016-4-011. ISSN 12123609. Dostupné také z: https://dspace.tul.cz/bitstream/handle/15240/19275/EM_4_2016_11.pdf?sequence=1 (20%)

WANNINAYAKE, Bandara W.M.C. a Miloslava CHOVANCOVÁ. Store Personality And Behavioral Intentions Of Customers: A Comparative Study Of Retail Industry In The Czech Republic and Sri Lanka. Acta Universitatis Agriculturae et Silviculturae Mendeleianae Brunensis. 2012, 50(7), 477-484. ISSN 1211 – 8516. (50%)

OSAKWE, Christian Nedu, Nahanga VERTER, Věra BEČVÁŘOVÁ a Miloslava CHOVANCOVÁ. SMEs Growth in the Czech Republic: Some Macroeconomic Perspectives. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2015, 63(6), 2077-2084. ISSN 1211 – 8516. (25%)

OSAKWE, Christian Nedu, Miloslava CHOVANCOVÁ a Benson U. OGBONNA. Linking SMEs Profitability to Brand Orientation and Market-Sensing Capability: A Service Sector Evidence. Periodica Polytechnica Social and Management Sciences. 2016, 24(1), 34-40. DOI: 10.3311/PPso.8069. ISSN 14163837. Dostupné také z: https://pp.bme.hu/so/article/view/8069. (33%) OGBONNA, Benson U. Building Strong Customer Relationships through Brand Orientation in Small Service Firms: An Empirical Investigation. Croatian Economic Survey. 2015, 17(1), 111-138. DOI: 10.15179/ces.17.1.4. ISSN 13304860. Dostupné také z: http://hrcak.srce.hr/index.php?show=clanak. (33%)

WANNINAYAKE, W. M. C. Bandara a Miloslava CHOVANCOVÁ. Consumer behaviour and branding: building domestic brands in developing countries. Žilina: Georg, 2013. ISBN 978-80-8154-056-1. (50%) ASAMOAH, Emmanuel Selase a Miloslava CHOVANCOVÁ. Consumer behaviour and branding: perspectives from the fast food industry in different markets. Žilina: Georg, 2013. ISBN 978-80-8154-053-0. (50%)

ASAMOAH, Emmanuel Selase a Miloslava CHOVANCOVÁ. The influence of price endings on consumer behaviour: an application of the psychology of perception. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2011, 59(7), 29-38. DOI: 10.11118/actaun201159070029. ISSN 1211-8516. Dostupné z: https://acta.mendelu.cz/59/7/0029/ (50%)

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